“To give real service, you must add something which cannot be bought or measured with money, and that is sincerity and integrity.”         – Douglas Adams

Sincerity is vital in leadership.  People can quickly discern who is phony or fake!  Insincere people are unreliable because their words and actions do not come from the heart.  They may be hypocritical, dishonest, and untrustworthy.  Whereas, people who show sincerity are genuine and free from phoniness, hypocrisy, and deceit.  They are trustworthy and they mean what they say.

Be courageous, be genuine, be sincere!

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